Marks & Logotypes
A collection of marks and logotypes I, with the help of Rational International, designed in the last year.
Each item is presented with two images - the first is the mark in ideal color conditions and the second is a description of the item hightlighting the main elements of interest and contrusction.
A lot of time and effort was put into these and I hope you enjoy them.
Credits (where I served as Creative Director)
Marija Uzelac: Licitar Designer
Tena Kelemen: NMG #2 Designer
& Matej Bilić
Branding, Graphic Design, Icon Design
Each His Own Cookies
Each His Own is the flagship souvenir packaging for Paprenjak's pepper cookies - one of Croatia's tastiest and best known specialties.
Exclusivity and value were the main elements we needed to communicate as this was to be primarily a limited edition, souvenir line product.
After working on the packaging for a while, with valuable help from Ruđer Novak-Mikulić, we arrived to the solution of a combo-box that turns into a plate after opening - thus suggesting lasting value and an element of sustainability.
We decorated the inside and outer "pockets" with a beautiful illustration we worked on with Marina Milanović, a very talented young illustrator from Serbia that tells a story we devised and used as inspiration throughout the project design and development process.
We went through many iterations to arrive at the final design and could hardly wait to get our hands on the first, printed and finished boxes.
We hope you like them as much as we do.
Concept - Ivorin Vrkaš & Bojan Opačak
Design & creative direction - Ivorin Vrkaš
Illustration - Marina Milanović
Additional Illustration - Tena Kelemen
Lettering - Ivorin Vrkaš, Ana Somek
Preliminary Design - Ana Somek, Matej Bilić, Hrvoje Dominko, Tena Kelemen
Project Management - Bojan Opačak
Packaging Consulting - Ruđer Novak-Mikulić
Photography - Ivorin Vrkaš
Studio - Rational International
Branding, Illustration, Packaging
Paprenjak (pepper cookies) are one of a handful of quintessentially Croatian brands and has been a cornerstone item in the "made in Croatia" family of souvenirs and commercial products since it's beginnings.
One of our first projects after graduating and opening the studio was to create a new, refreshed image for Paprenjak and define it's first mass produced product, that would break from the souvenir range.
A lot of time and effort went into the planning, conceptualisation, package design and visual identity redesign but in the end, it was worth it.
The new identity and product line, codenamed, "Paprenjak 150", were launched with all-round praise, and the new identity was adopted as the perfect refresh for the old and stale one. In the end, the first batch of orders was double the expected.
We followed it up with a bunch of collateral that starts with the honey-dipped flyers and ends with the upcoming holiday season's greeting cards.
For us, this was one of the defining projects so we hope you like it and appreciate the amount of love put into the craft.
Thank you and enjoy.
Credits go out to:
Direction, design, retouching & illustration - Ivorin Vrkaš
Lettering - Hrvoje Dominko
Retouching Assistance - Ana Somek, Matej Bilić
Project Management - Bojan Opačak
Photography - Nikola Zelmanović
Project Photography - Ivorin Vrkaš
Flyer Photography - Marko Miščević
Branding, Graphic Design, Packaging
Designeyland / Dizajnilend
Some time after summer, we came to the idea of hosting another Behance Portfolio Review in Zagreb, this time taking a step forward and making a leap of faith into a blend of art, design and education.
We decided to call the event Designeyland, an ironic play on the mish-mash of various events and activities that calls upon associations with Disneyland - the crown jewel of activity-packed places.
The digital visuals were created for all the immediate and necesarry online communication and the on-location posters were hand-painted and overprinted with black to save money on print and create a set of unique art posters of which some were hanged around the city, while others were displayed at the event.
In addition to the review itself, Designeyland hosted several lectures and presentations, a coworking zone, a quiz dedicated to visual knowledge and a design-off -- a timed battle to design a logo for Bagdad, an initiative trying to revitalise an old building into a community center.
In the end, even though there were no sponsors (except a few media outlets dedicated to visual culture), and all the expenses were covered from our own pocket, the event was a success and the feedback was almost unanimously positive (tho' that may have been due to the staggering amount of rakija - a strong Croatian alchohol - being poured into everyone's throats;)
Event Direction - Matija Raos (Coworking Croatia)
Design & Creative Direction - Ivorin Vrkaš
Project Management - Matija Raos, Bojan Opačak, Tena Razumović, Maja Subotić
Workshop Mentor - Ivorin Vrkaš
Workshop Participans - Maša Barišić, Marko Vilipić, Stela Leboš
Quiz - Maja Subotić, Marko Vilipić
Host - Boonika & Booteq - Tena Razumović, Krešimir Jelušić, Dario Belić
Event Photos - Luka Travaš
Thanks to Vizkultura.hr
Art Direction, Branding, Graphic Design
The identity for Mario Mlakar, a young croatian filmmaker.
The repetitive form of the letter M found in both his name and surname is the main element used.
The saturated coloration and round/jagged form finishes, emphasize his personality and professional identity - a blend of strong, emotional impact and thought-out intellectual sharpness.
Almost every element of the identity has a "twist" to it, from the tileable notebooks (with custom gridlines) to the foldable M-shaped cd cover - keeping in accordance with the way Mario writes his treatments, always with an easter egg moment.
Credits go out to:
Bojan Opačak for managing the project
Marija Uzelac for getting handsy with the flying papers :)
Goran Rusmir for taking the shots.
Mario for being an inspiration (and a pain in the a.. ;)
Branding, Graphic Design, Web Design
The Book Protest
Zarez asked me to illustrate the cover for the October issue with the main theme being the 2012. Quebec Student Protests.
I remembered my mother had a very large collection of books on pedagogy, education, democracy and anthropology and it fused perfectly with my idea of books marching and protesting - symbolising the rise of student voices for free education.
Two hundred books, arranged on a tiled asphalt wallpaper, and 20 miniature handwritten banners later, you can see the result:
La protestation du livre!
Illustration, Photography, Typography
I had the great privilege of traveling to beautiful Taipei
and wanted to record my trip in a personal and unconventional manner.
A set of artistic "frameworks" with varying degrees of symbolism, shot on ISO 100 color film, with a Canon EOS 50, analog slr, and a Canon 50mm prime is the way I finally did it.
Photos were shot with available lighting, a tripod and a polarisation filter.
The only post-production done was dust-removal and sharpening when needed.
From Zagreb To Makarska
A #GoPro hyper/timelapse of my trip from Zagreb to Makarska (Croatia).
4796 photos, 460 km, 7 hours via the old national road.
Car: Opel Corsa Color Edition, 1.4, 100HP
Camera: GoPro Hero3 - Black Edition
- Exit out of Zagreb via Zagrebačka Avenija
- Outskirts of Slunj
- Plitvička Jezera (Plitvice Lake)
- Lika (Krbavsko Polje, Gračac...)
- Knin vicinity
- Peručko jezero (Peručko Lake)
- Split highway
- Omiš countryside
- Entry into Makarska
- Bike to the beach
- A hidden note
Fine Young Boys
When Vanja Cuculić's poster for Gavella's play Fine mrtve djevojke (Fine Dead Girls) was censored and removed for being offensive to the Christian church, the creative social circles responded with a unique uproar and wave of support.
One of the main initiatives was a set of posters that featured other authors' visions based on the the main poster and the following media mess. This is my take.
The initiative's facebook page http://on.fb.me/VmcbVQ
Graphic Design, Illustration
Behance Portfolio Review Zagreb
The visuals for the second Behance Portfolio Review held in Zagreb where Rational International (our studio) had the privilege to speak as spotlight presenters.
The 3d modeling was done by Marko Vilipić.
Creative direction and design by yours truly.
Art Direction, Digital Art, Graphic Design
We Need To Talk Chocolate Box
An ironic play on the classic heart shaped box of chocolates designed for The Museum of Broken Relationships souvenir design competition with Ana Somek.
Posters to Cry for
Posteri za plakat (Posters to Cry For) is our first joined exhibition.
It was conceived after The Vip Club and the girls from Art Clubbing asked us to cook up something cool to start off their exhibition & clubbing program for 2012/13.
We decided to showcase our poster work and design the accompanying poster to “house” iconic locations in Zagreb where you expect to see posters or that have some connection to the posters’ theme.
The exhibition title and invitation copy is written in a self-ironic tone that corresponds with the way we look at our own inexperience and youth and it’s influence on our work.
After choosing the posters to be exhibited, we (somewhat minimalistically) designed the “stands” and defined the lighting for the opening event. This is the result.
Graphic Design, Photography
HZZO / CIHI
This proposal was created as an entry for the Croatian Insitute for Health Insurance's visual identity public competition.
The proposal is developed on the basis of four primary associational concepts: safety, health, the Croatian checkers and technology (systems). These concepts were derived through analyses of the nature of the institution, i.e. the services and mission of the CIHI, the culture and practices within the local market, and popular symbols that allude to the values representative of the CIHI.
Cubes have been identified as the geometrical form through which the most clear visual representation of the selected concepts can be created. Health, as central to the CIHI activities, is a leading element within the proposed solution for a new visual identity.
The concept of health is represented visually through a negative space defined by a set of rampart-like red cubes that form a cross, the commonly recognized symbol for health. The cubes are also an association to the well-known Croatian checkers, which is an essential national symbol. Furthermore, they represent a balanced and effective system of protection through their resemblance to the ground plans of a typical middle-age fortress.
The cube shapes are a direct association to technological systems for transferring information, technological advancement being a primary ambition of the CIHI.
Lastly, the cubes that construct the proposed logo are interpreted as separate elements, which represent the institutions, individuals and the rest of the constituents of the HZZO as an organization.
Toochepin Rock Festival
The Toochepin Rock Festival had its first incarnation this summer.
We were asked to create a simple logotype and festival poster.
We decided to use negative space and simple illustration to bring the festival locations' atmosphere to life and created a special set of posters printed in phosphorescent ink that we're put up in locations that had intervals of very strong light that could fill them and let them glow afterwards.
Graphic Design, Illustration
Toys in Action
A pro bono piece for a praiseworthy Christmas initiative by Rotaract Club Zagreb. The name of the action is written in it's main element, the toys that the club members collected to give out to children in need.
Drop by Drop
Made for UN's Drop by Drop competition, in collaboration with Ana Somek, this poster was chosen as one of the youth finalists, it was also one of the exhibited pieces at the Terraneo Festival.
Advertising, Copywriting, Graphic Design
Our process of thought started with the five basic needs of every human being: water,
food, health, a home, and energy.
As we believe industrial design can fulfill these needs, and the perfect way to do it is
through the development of recycling and reusable energy technologies.
We chose the promotion of this idea as our basic concept.
To further enhance the readability of our basic message, we chose a strong
statement: "don't throw anything away, there is no away".
Thus, solving the content, we moved on to the illustration.
We found that the only way the illustration could follow the meaning of the copy, is if
the copy was indeed made out of old, thrown away items. For each of the five basic
human needs, we chose a few corresponding items that we collected from our
basements, attics and garbage disposal units.
As the copy is read, the illustration flows with its meaning. We accomplished this by
dividing it into three parts, beginning with the collection of resources, following with
the transportation of resources, and ending with the processing of resources into the
fulfillment of the aforementioned needs.
We photographed the lettering and put it all together in photoshop. The final product
of our two weeks worth of work is the attached poster. We hope you have as much
fun viewing it as we had in making it.
// A collaboration with Bojan Krištofić
Ogopogo - Making of
A brief visual overview of the process of creating the Ogopogo visuals and packaging by Tena Letica & Bunch, Zagreb.
Made for one of Croatia's most famous theaters, Gavella, the poster for The Midsummer Night's Eve uses a magical silhouette of Oberon that grows into the atmosphere-revealing tree and the seminal figure of
the actor-turned donkey.
The second of the Gavella Theater poster illustrations, the Blizzard is a play about the unlikely love that culminates in a blizzard. The illustration uses the central kiss to illustrate the feel of the story and it's unfortunate, cold ending. In addition, the face of the woman is made out of the names of the play, the actors and the director.
The last of the Gavella Theater poster illustrations, the Ballads of Petrica Kerempuh is a play about centuries of violence as told through the lyrics of a local folk hero and poet. The illustration uses a crossword puzzle that is made out of words like death, slaughter, treatury, killing, justice, scum... The crossword's answer actually gives away the name of the play.
Graphic Design, Illustration
Festival of Slavic Cultures
A non-profit project to design a visual identity and accompanying printed materials, created for the Festival of Slavic Cultures, organized by the Slavic Student Club, based on the Faculty of Philosophy in Zagreb, Croatia.
// A collaboration with Bojan Kristofic
Graphic Design, Print Design, Typography
Chevrolet / Make it Happen
Collaboration with Maja Subotić for Young Creative Chevrolet 2012.
Art Direction, Photography, Retouching
Art History Students Club
Created as an illustrative call for participation for the Art History Students Club at the Faculty of Philosophy in Zagreb, and its Student Congress. It was never used but I kind of like it.